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Alo steps up China expansion as US consumer brands tap growth, highlighting market’s strong appeal_我的网站

A |     India and emerging market economies (EMEs) will gain “substantially,” reckoned experts, as Japan-based Nomura Holdings predicts “multiple recessions” for the world’s major economies over the next 12 months.,Nomura Holdings on Monday noted that the US, Eurozone, the UK, Japan, South Korea, Australia, and Canada will fall into recession amid tightening government policies and rising living costs.,“A recession in developed countries can result in heightened interest of Foreign Portfolio Investors towards emerging markets, including India, which is the fastest-growing major economy in the world”, Pranav Haldea, managing director of Prime Database, told Sputnik.,Haldea blames the US Fed rate hike aimed at controlling the rising living costs for the current capital outflow from emerging markets, saying interest rates in the US have a huge bearing on FPI flows.,Foreign investors dumped Indian shares worth $6.4 billion in June — the highest net outflow in over two years. Foreign investors withdrew $27.9 billion from Indian equities in the first six months of 2022.,“Once the current rate hike cycle shows signs of abating, FPIs shall again look at emerging markets with renewed interest”, Haldea reckoned.,Economists observe Fed missteps such as the delayed response to inflation, which the latter labeled “transitory” until March this year, hamper economic activity in the US. The US recorded 8.6 percent inflation in May, the highest in four decades.,Massive inflationary pressure is also hindering growth in European economies such as Germany, Spain, and France, which registered 7.6, 10, and 5.2 percent price rises in May, respectively. Inflation in the UK is running at 9.1 percent.,US Unlikely to Avoid Severe Recession if Fed Hikes Interest Rates Too Quickly to Cool Inflation2 July, 02:42 GMT,Economists warn of spreading high inflation beyond commodities to services items, rentals, and wages.,Nomura analysts Rob Subbaraman and Toh Si Ying wrote in a research note that there are increasing signs that the world economy is entering a “synchronized growth slowdown, meaning countries can no longer rely on a rebound in exports for growth”.,Professor Manoj Pant, a prominent economist and vice chancellor at the Indian Institute of Foreign Trade, said that emerging markets would also be affected by a decline in trade; still, some factors may lessen the impact.,“The factors which are operating in our favor are that the bulk of the buying consumers are located in India, and the current geopolitical situation means a lot of countries are looking at India not as a complete replacement, but as a possible third area apart from China and Vietnam”, Pant told Sputnik.,Nomura forecasts a prolonged recession in the United States and a much deeper slump in Europe if Russia entirely cuts off gas to the region.,Despite the global headwinds, the Indian economy is predicted to grow at 7.2 percent in the current fiscal, much higher than any other major global economy.,Experts advise Indian policymakers to capitalize on the structural changes that began in 2016-17 onwards but that were interrupted by the COVID-19 pandemic.,“The world is moving much more towards services than manufacturing. China’s boom was based on manufacturing, the services boom will have to be in India. So the question is how well we are able to take account of that. So depending on us, we can actually gain substantially, if we are ready”, Pant added.,However, Pant labeled the new forecast as a continuation of the 2019 recessions, as there has been no boom registered anywhere in the world since then.,China infuses immense hopes to all the developing economies, as economists bet on demand from the world's second-largest economy to mitigate negative impacts, even though they face slowing export demand from the US and Europe.。    

    Photo: VCG
US-based premium activewear and lifestyle brand Alo stepped up its expansion in China on Wednesday, launching an exclusive flagship store on Tmall while preparing brick-and-mortar stores in cities including Beijing and Shanghai, adding to a growing number of US consumer brands entering or expanding in the Chinese market. 
With Chinese actress Zhao Lusi featured on its homepage, Alo's Tmall flagship store marks its first official sales channel in China and its only official e-commerce channel on the Chinese mainland, giving consumers direct access without relying on overseas agents or cross-border purchases.
Sales on its Tmall store topped 10 million yuan ($1.4 million) within one minute after final payments for preorders opened at 12:30 am, setting a new opening-day sales record for a new brand in Tmall's sports and outdoor category, the Securities Daily reported.
Industry observers attributed Alo's growing appeal in China to the rise of yoga and Pilates, as well as its blend of performance wear and everyday fashion, which resonates with younger consumers and lends itself to social-media-driven lifestyle marketing.
Industry data showed that China's yoga apparel market is projected to reach $2.65 billion in 2026, suggesting significant growth potential despite intensifying competition from established players such as Canada's Lululemon.
Alo is not an isolated case. A growing number of US consumer brands are entering China or deepening their presence, from opening their first stores to expanding retail networks and testing new formats, highlighting the enduring appeal of China's vast market, increasingly sophisticated consumers, and diverse consumption scenarios.
US fast-food chain Five Guys has also expanded its footprint in China, recently entering Beijing with two stores opening simultaneously at Chaoyang Joy City and Xidan Joy City. The launches drew long queues, with waits exceeding two hours during the lunch rush and scalpers reportedly charging up to 100 yuan to hold spots in line, according to media reports.
Five Guys is far from cheap, with a regular burger priced at 70 yuan and even a small order of fries at 32 yuan. But its 16 customizable toppings offer novelty and choice, helping attract Chinese consumers despite the premium pricing.
Meanwhile, Walmart, which has operated in China for 30 years, reflects the continued commitment of long-established multinationals to the Chinese market. 
Walmart has recently opened 20 new community stores in Shenzhen, expanding its presence through a format designed to serve everyday needs in neighborhoods. The company told the Global Times that the format is now expanding beyond Shenzhen, with the first stores in Suzhou and Guangzhou set to open in the second half of the year.
At Walmart China's 30th anniversary event on Wednesday, Walmart China President and CEO Zhu Xiaojing said that the retailer has built an integrated omnichannel network spanning hypermarkets, community stores, Sam's Clubs, front warehouses and distribution centers, with online sales accounting for more than half of its China sales last year.
"We remain confident in the Chinese market and will continue to increase our strategic investment in China," Zhu said, adding that Walmart will further expand its omnichannel presence, deepen community engagement and work with suppliers to strengthen differentiated product offerings, according to The Paper.
The latest corporate moves are also reflected in broader investment data. Actual US investment in China rose 24.5 percent year-on-year in the first four months of 2026, according to China's Ministry of Commerce. More than 3,000 foreign-invested companies increased their investment in China during the period. 
Meanwhile, a 2026 survey by the US-China Business Council found that 95 percent of US companies regarded their China operations as important to remaining globally competitive, underscoring China's continued role in their global business strategies. 
Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times that at a time of sluggish global growth, China offers multinational companies a relatively stable source of revenue, while its mature supply chains, logistics networks and large consumer base allow brands to respond quickly to changing demand.
Wang said that the appeal of the Chinese market has also moved beyond sheer population size. Foreign brands are increasingly drawn to opportunities created by more segmented consumption across different city tiers, age groups and lifestyle categories. China's highly developed digital retail ecosystem, including social-commerce marketing, instant retail and integrated online-offline channels, also gives companies a testing ground for new products and business models.
Despite uncertainties in China-US economic ties, Wang said that companies ultimately make investment decisions based on market demand, growth prospects and competitiveness. For many global consumer brands, pulling back from China would mean giving up a vast customer base and leaving more room for competitors.
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